Who we are
Avant-Garde Models is a model management agency based in Iasi, Romania. It was founded in 2003 to respond to the increasing local and nationwide need for professional modeling services. The initiators have international modeling and marketing experience, a thing that is reflected by the high standards and professional work atmosphere in the agency. The agency's client list comprises names such as L'Oreal, Mancetta, British American Tobacco (Kent), Philip Morris (Marlboro), Campari, Jim Beam and Gold & Platin (Opel, Chevrolet). Our models have walked for Cacharel, Bvlgari, Nando Muzi, Koshin Satoh, Kenvelo, Jolidon and many more.
Our mission
Avant-Garde Models is constantly promoting expressive models on the Romanian and international market. We try to make our clients understand the importance of advertising (and, subsequently, modeling) in creating a well-perceived image and competitive personality for their businesses. At the same time, Avant-Garde Models is trying to correct the negative perceptions - easygoing, unprofessional and promiscuous - that most Romanians have regarding models and the modeling industry.
History
Avant-Garde Models started out in August 2003, with a basic team of experienced models. Before the end of the year, the agency had already gained awareness in the local and national modeling industry and respect for seriousness and professionalism from the first clients.
In the spring of 2004, the first model shootings for advertising campaigns for Mancetta and Softouch were highly successful, resulting in further requests for similar work and new clients and contracts.
With the launch of the official website in 2004, Avant-Garde Models soon became known on the international market, with agencies from France, Italy Japan and Germany showing their interest in initiating business relationships.
Our team
Our models are very rigorously selected according to the main requirements of the agency - serious attitude towards the agency and the clients, interest for professional evolution, flawless personality and, of course, talent. The perpetual training is the main task of Diana Vārnav, co-founder and Art & Casting Director of the agency. Diana has acquired extensive modeling international experience while working for Nikon, Cacharel, Bvlgari, Alfa Romeo, Arsoa and many more. Currently, the team consists of more than 20 models, men and women, with new faces being added periodically.
Why we are different
The Romanian modeling industry is now dominated by a handful of agencies in Bucharest, hardly trying to impose professional standards at international levels, and to promote numerous talents on the international market. Most of the other agencies do not reach these standards and, therefore, are offering medium- or low-quality services, contributing to the negative perception of this industry.
Avant-Garde Models thinks and works according to the international standards of practice, aspiring to a premium position on the North-Eastern market of Romania by offering services similar in quality and results to those offered by agencies in Bucharest. This aim is sustained also by the very strict requirements of the international clients the agency is working with.